Here are my thoughts on Twitter releasing audio tweets. What’s yours? 👇🏾
Twitter has confirmed that audio tweets are rolling out to a small number of iOS users.
Instead of just tweeting, you’ll be able to add context, nuance and other cues that often get lost. So what does it mean?
Communication is changing, so much so that 280-character tweets are beginning to feel more outdated. Knowing this, Twitter is diversifying, having recently announced Fleets – its’ take on Instagram Stories.
But is there a bigger opportunity for those working in the voice and AI sector?
Could the change be a chance for Twitter to mine audio data, and how might this impact social listening? Analysts can already scrape text conversations at scale – imagine the opportunities for natural language processing if the same capabilities apply to audio.
Why I think audio tweets could be popular
On a human level, audio is a far more intimate form of media because the onus is on users to visualise what they’re hearing, which is partly why podcasts have been such a success.
I’ve no doubt this intimacy will drive curious users. But it’s the opportunity for greater compatibility with Alexa and Google Home, etc. that excites me.
