New privacy laws are affecting brands on Messenger

Facebook Messenger has become a staple among businesses big and small. Over the past several years, it’s helped SMEs handle customer queries at scale and major brands like KLM connect in ways that are not only interesting but highly convenient. But While it’s easy for most brands to set up a run-of-the-mill bot, it’s Messenger’s

The Future of WhatsApp

Two billion people use WhatsApp now, making it one of the world’s most popular instant messaging tools.  Knowing its power, Facebook has been on a journey to commercialise its $19 billion acquisition by making it as attractive as possible to brands and marketers.  Fast-forward to 2020 and WhatsApp is in pole position to lead the

SOCIAL COMMERCE TIPS

Christmas is upon us, but so is Black Friday, Cyber Monday, the end of season sales and a host of other opportunities to capture consumers within your sales funnel.  But one of the biggest changes in 2020 is a vast rise in the rate of people shopping online, with Salesforce estimating 30% of all retail

The 10 best and most useful

2020 has been a year like no other, but it hasn’t disappointed on the tech front. Read on for our rundown of the ten best updates this year… 1. Facebook Chat Plugin The Facebook Chat Plugin sits on your website and was set up for brands who don’t have a chatbot.. Previously your customers would’ve

Why tech’s audio boom is leaving deaf users behind and how to fix it

Whether it’s viral ‘soundbytes’ on TikTok, 360-degree immersive audio, or LinkedIn’s new name pronunciation feature, it’s clear we’re in the middle of an audio revolution in tech.  But with all the excitement, it’s very easy for people who can hear clearly to forget the 466 million worldwide who can’t. And while you may think accessibility

How to be more human in the face of intense innovation

Did you know that 64% of people want regulators to speed up the production of a COVID-19 vaccine, despite the risk of fatal side effects going unchecked? It’s a similar situation in the tech world. We’re hacking and optimising quicker than ever before with little regard to how certain innovations are impacting us. But society

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