We all have those days when it feels like posting social is tougher than scaling Everest. For each one of those days and then some, here are some fun ideas that can rev up those rusty engines to get your social media content ideas moving up a gear again.
Crack of dawn news report
Much like our parents used to reach for the newspaper with their morning coffee to know what was going on in the world around them, our target audience reaches for their phones and checks their social media networks for the latest updates on friends, family, Beyonce and Obama.
Get your brand into this morning ritual by offering users a daily update of the top three news items that rocked your industry today. It doesn’t have to be your own content – just links to credible sources will suffice. Make this a daily habit and watch your daily engagement soar like Apple’s stock price.
Inside sneak peek
We love gossip. No really, at a biological level, gossipping with our peers helps us bond better with them, the ‘soft’ information that gossip brings with it helps us make decisions.
Even if we may deny it, inside each one of us lives that little voice that can’t resist taking a peek at the forbidden. Feed the voyeuristic tendencies in your users and offer them something that they normally never get to see – life behind the scenes.
This curiosity about that which we cannot see ourselves, is something we note over and over among social media users. Whether it’s pictures from a staff party or shared videos of behind the scenes fun at work, conversation levels step up several notches with insider peeks. Fans are more involved, more curious and it brings them a tad bit closer to your brand.
Try this one out. It’s not too tough. The next time your company organises a team building exercise, the annual awards ceremony or even if your team is just goofing off, share some sneak peeks with your community on social media. Not only will you feed their hard-wired inquisitiveness, you’ll also make your brand less corporate-stiff and more accessible to your fans.
Create posts about employee events, a team meeting, a fun work activity or even a picture of your cafeteria guy. The idea is to draw users closer to your brand and get them to lower their defences around you.
Employee of the week
Your employees feeling a little under appreciated? Offer them a chance at fifteen minutes of fame by featuring the fantastic work they do on social media.
Institute a tradition of an “Employee of the Week” contest, where the best employee across departments gets to be featured across all your social media platforms, besides getting an official award and cash prize of course. This idea works at two levels – keeping employee morale high and introducing your users to your brand stakeholders – a win-win situation, I must say!
If you are a B2B brand, chances are that you are already a member of a few industry associations, and you participate in events and seminars they conduct. Hell, you might even be conducting such events yourself.
However, the average Joe on the street may not be up-to-date on a great upcoming event or seminar. They would definitely appreciate an update from your end about large industry events. A review of the event if it has already finished is another way of getting fans to read and truly assimilate what they have been missing out on.