Brands are just like people. They have personalities, they create attraction by their emotional pull. Creating a great brand requires a process of defining what it is you stand for and how you make people feel so you stand apart from the competition.
All good brand projects start on the basis of understanding a market and gathering knowledge. The way we look at desk research is to get a feel of the competition. Our competitor analysis focuses on visual language, copy, main messages and other brand tricks.
For businesses that have the size and the client base, conducting stakeholder interviews is another powerful way of gathering perceptions to helps develop the brand values.
Brand Values Workshops
This is the heart of what we do: to establish a set of values that define what a business or an organisation stands for.
With the brand values in place, the next part of this journey is to create a narrative that wraps it all together. This needs to be simple, understandable and easy to replicate in communication.
Creating Brand Names
Good brand names cut the communication battle, are emotive, memorable and, most importantly, immediately unpack what it is that they’re about.