Search engine optimisation (SEO) is a mix of art and science of organically driving visitors to your website by improving your website’s search engine results page (SERP) ranking for keywords you want to be known for. SEO is an important component of a wider holistic digital marketing strategy.
Optimising a website to deliver enticing content in context, to the right user for relevant and high-converting target keywords, is crucial to online success. At Digital Human, we utilise data gathered across multiple channels, to get a deeper understanding of your audience.
We address key areas when creating a clear plan, which include technical setup of your website on and off-site allowing us to recommend clear solutions to ensure you appear in the correct searches on search engines . This helps us to recommend keywords that are most relevant to the type of people you want to attract to your website.
We explain this to you in plain English, providing powerful knowledge and can help to inform you content strategy.
Have you thought about voice search?
By 2020, 50% of all searches will be voice searches according to ComScore. This includes voice searches on smart speakers, as well as laptops, phones and other devices. This has large implications not only for consumers but for marketers and businesses. We can help you think about how your audience uses voice search and how your brand can be present in front of them at the right time.