We carry out a full audit across all of your social media channels. During our social media audit, we use a variety of tools to dive deep into your social presence, assess your social media performance and analyse competitors’ activity. We make recommendations for your social channels that align with your business objectives and more importantly what your audiences are looking for by developing personas for you.
What is persona development
When it comes to content, too many brands focus on what they want to share with their audience and don't stop to think about what their audience wants to see.
It's important to make sure that the content you’re creating, or sharing is actually relevant to your audience. And to do this, you need to understand exactly who your audience is before deciding on your content and social strategies.+
Persona or audience development can answer many important questions such as:
Who is your audience?
Where can you reach them
what channels do they use regularly?
What content do they engage with?
What are their needs?
How can your brand make their lives easier?
We use social listening, analysis and other third-party tools to identify these key audience personas for your brand to help you make better content decisions. Keep these personas in mind when you create any content – whether it's video, social updates or blog posts – and you'll shape an audience-led strategy that is focused on relevancy, not guesswork.