What is persona development
When it comes to content, too many brands focus on what they want to share with their audience and don't stop to think about what their audience wants to see.
It's important to make sure that the content you’re creating, or sharing is actually relevant to your audience. And to do this, you need to understand exactly who your audience is before deciding on your content and social strategies.+
- Persona or audience development can answer many important questions such as:
- Who is your audience?
- Where can you reach them
- what channels do they use regularly?
- What content do they engage with?
- What are their needs?
- How can your brand make their lives easier?