Your industry has never been as competitive as it is today. With dozens of businesses competing for the attention of your audience you need to work smarter than ever before. That’s where intelligent marketing automation comes in.
Nurture your leads intelligently
Done well, it’s the ultimate tactic to deliver precisely the right content to precisely the right person at precisely the right time.
That doesn’t mean it’s easy, of course. But with the right content strategy and lead nurture process in place, an automation strategy can transform your sales funnel and engagement measures.
What is marketing automation and lead nurturing?
Marketing automation can be tricky to define. While ‘automation’ is a key part of the play, what it really does is allow you to intelligently grow an understanding of who your audience is, segment them and personalise the messaging and content they receive through carefully crafted campaigns that deliver brilliant, helpful content all the way through the entire funnel.
How does it work for lead nurturing?
Let’s face it, generating leads and managing them effectively is tough work and you want to squeeze the most of every potential opportunity as efficiently as possible.
From a marketing perspective, you want to generate leads from content collateral, then measure the performance of that content whilst driving relevant leads for your sales team. Then the sales team want to focus on the most valuable leads with the highest propensity to convert whilst managing the rest of the pipeline as efficiently as possible keeping all other leads warm.
Marketing automation is the only solution for this. We work with and implement all the major platforms including Hubspot, Marketo, Salesforce Pardot and more. But the platform is only one piece of the puzzle. Critically, we begin the process by understanding user journey and audience, which allows us to build a strategy that works by capturing every opportunity that moves through your buying journey.
Being content specialists, we then create a content plan with key assets and on-going engagement at the heart of it all.
The audience interacting with this content is scored and segmented and then either nurtured through the automation process until the opportune moment in their buying journey, or prioritised straight into your sales funnel depending on their action, allowing you to spend time and effort focusing on your best leads.