Many consumers today love to consume small bits of content, about a minute or so in length. Motion graphics are a great way to quickly get a message across. They’re an imaginative way for a business to tell a story.
I like to move it move it
In an animation, you control the narrative. With static text on a website, users can control the content they read and the order in which they read it. But with motion graphics, you can grab the attention of the viewer and explain the main points you want to talk about in an entertaining way.
Create your world, and explain complex messages
Motion graphics allow you to create your own world through film, environment and character style. This means that you can explain complex ideas easily, without the considerable budgets required for video productions involving sets, locations, actors and scripts, all of which must be shot and edited to create a consistent effect