Digital Human

Digital Human

  • Digital Marketing
    • Animation
    • Chatbots
    • Content Creation
    • Marketing Automation
    • Broadcast Public Relations
    • Website Creation
      • Analytics
      • PPC
      • SEO
      • User Experience
    • Social Media
      • Organic Social Media
      • Paid Social Media
      • Social Media Audit
  • Human Interaction
    • Digital Marketing Strategy
    • Digital Training
    • Brand Development
    • Consultancy
  • Blog
    • Insights
    • Video
  • About
    • Digital
    • Human
  • Get in Touch
  • Home
  • Insights
  • Consultancy
  • DATA: GOOGLE SEARCHES FOR GEORGE FLOYD ARE NOW HIGHER THAN CORONAVIRUS
 
George Floyd
Friday, 05 June 2020 / Published in Consultancy, Search Engine Optimization, Social Media Audit

DATA: GOOGLE SEARCHES FOR GEORGE FLOYD ARE NOW HIGHER THAN CORONAVIRUS

In the seven days since his tragic death, searches for George Floyd have consistently been above coronavirus in the US. Black Lives Matter ✊🏽✊🏾✊🏿 is also gaining traction each day and is currently just 10 points below coronavirus for searches.

Showings of solidarity have played out across our social, too. On Instagram, Nike’s ‘For Once, Just Don’t Do It’ video has had 14.3 million views in 3 days while Twitter (as per my last post: https://lnkd.in/dJGfGxr) has made headlines for standing up to Trump.

📲 How have other tech brands responded

Brands haven’t held back in taking a stance, suggesting they are more politicised and ready to speak out than ever. As for tech companies…

YouTube has pledged £1 million to an NGO that works to eradicate discrimination in police forces.

TikTok has promised to address accusations it suppresses black creators.

PlayStation has moved its June 4th special announcement to a later date, explaining that now is not the time for celebration.

Snapchat and Facebook have also joined others in speaking out. Mark Zuckerberg condemned racism in a statement, having been subject to a virtual walkout at Facebook over his decision not to censor Trump.

What you can read next

What is programmatic marketing?
What is programmatic marketing?
LinkedIn Stories
Will you be using LinkedInStories?
Could millennials be the first to achieve technology enhanced immortality
Could millennials be the first to achieve technology-enhanced immortality?
Please select a list.

Recent Posts

  • New privacy laws are affecting brands on Messenger

    New privacy laws are affecting brands on Messenger – Here’s what you need to know

    Facebook Messenger has become a staple among bu...
  • WhatsApp 2021

    The future of WhatsApp for brands and marketers: 5 things you need to know

    Two billion people use WhatsApp now, making it ...
  • SOCIAL COMMERCE TIPS

    Six social commerce tips and features to utilise ahead of the busy holiday season

    Christmas is upon us, but so is Black Friday, C...
  • Facebook Messenger and Instagram have merged

    5 instant messaging tips to harness now Messenger and Instagram have merged

    If the above headline looks alien, you probably...
  • Short-form versus long-form video content what’s best for your brand

    Short-form versus long-form video content: what’s best for your brand?

    If you’ve been keeping an eye on the news, you’...
  • Contact Us
  • Cookies
  • Privacy Policy
  • Terms & Conditions
  • Website Policy

London

86-90 Paul Street
London
EC2A 4NE
+44 (0) 203 962 0632

Company registration: 11002154 VAT number: 313 0823 46

© 2020 All rights reserved by Digital Human.

  • Contact Us
  • Cookies
  • Privacy Policy
  • Terms & Conditions
  • Website Policy

London

86-90 Paul Street
London
EC2A 4NE
+44 (0) 203 962 0632

Company registration: 11002154 VAT number: 313 0823 46

© 2020 All rights reserved by Digital Human.

TOP