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If you’ve been keeping an eye on the news, you’ll probably be aware that no fewer than two major platforms have launched features inspired by the hugely successful app TikTok. Instagram has pivoted to short, looping videos set to music and original audio with Reels, and YouTube has done the same with its TikTok clone
Last year, Instagram announced it would be getting rid of the Like count in Australia, Ireland and several other countries after years of pushing vanity metrics. The move shocked influencers and brands, but marketers – like myself – have welcomed the next phase of social, where more brands see Likes as superficial and unimportant. Fast-forward
As of now, Starbucks, Coca-Cola, Ben and Jerry’s, Unilever, PlayStation and close to 1000 other brands have joined the #StopHateForProfit boycott. The movement is gaining traction, but are calls to stop advertising on Facebook a noble act or a knee-jerk reaction from brands wanting to be seen doing good? Here are the facts. How
According to YouGov, two-thirds of Americans want to see Facebook, Google, Apple and Amazon broken up into smaller companies. But what do politicians mean when they call for a dismantling of tech? What breaking up means Many, including senators Elizabeth Warren and Bernie Sanders, believe tech companies have become too powerful. That’s hardly an unfair
When Snapchat rejected a $3 billion acquisition bid from Facebook in 2013, most people in tech will tell you they thought Snapchat were the crazy ones. But this is 2020, and Snapchat appears to have a footing in the tech world that no one thought possible several years ago. Now it’s poised to take on
Facebook has had a chequered past with news publishers. So does it need them? According to Facebook, it doesn’t. The platform has just rejected plans from the Australian Competition and Consumer Commission, which wants Facebook and Google to share their profits with news publishers. Facebook has hit back saying it would still be profitable without
Tens of thousands are marching against racial injustice worldwide. In doing so in the middle of a pandemic, many are taking a risk. But it’s a risk that’s worth it for a lot of people – particularly those of colour, who are disproportionately affected by COVID-19. As Nike’s famous Colin Kaepernick campaign put it, they
Super move by Facebook and Instagram Facebook Shops. When do you think it will launch on Messenger and WhatsApp ? Also Powerful for datadrivenmarketing capture!!! See how you can setup seamless #customerexperience for your products and LIVE shopping…. The West is catching up to china. If you have any questions or want to find out more checkout this link here 👉🏾 https://lnkd.in/dwYfAaM
Anyone have any thoughts on TikTok’s approach to monetisation of it app? or Have you even thought about it as a #marketing channel? This is a opportunity you get for being a late entrant into the market… allowing you to accelerated using the learning’s of your competitors and see what works best for your audience and brand
Did you know that more people are checking their chat apps than they are checking their social media accounts? Facebook Messenger, the world’s largest mobile messaging app (with more than 1.3 billion monthly active users) offers a massive business opportunity to marketers. By leveraging chatbots, brands now have the power to automatically engage with Messenger users.