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Christmas is upon us, but so is Black Friday, Cyber Monday, the end of season sales and a host of other opportunities to capture consumers within your sales funnel. But one of the biggest changes in 2020 is a vast rise in the rate of people shopping online, with Salesforce estimating 30% of all retail
Did you know that more people are checking their chat apps than they are checking their social media accounts? Facebook Messenger, the world’s largest mobile messaging app (with more than 1.3 billion monthly active users) offers a massive business opportunity to marketers. By leveraging chatbots, brands now have the power to automatically engage with Messenger users.
“I don’t want to achieve immortality through my work; I want to achieve immortality through not dying,” reads the classic, dry-witted quote from esteemed comedian Woody Allen. “I don’t want to live on in the hearts of my countrymen; I want to live on in my apartment.” Penned back in 1993 for The Illustrated Woody Allen
We live in a remarkable time for digital marketing. Brands can generate interest in their products, win new customers and earn outright brand fame by engaging and moving audiences when it matters most. Every brand aspires to be truly responsive to their audience in real-time, with relevant messaging in a creative way. Brands can now
Content marketing seems to be the new buzz word across most b2b marketing teams and businesses. So is it just a fad or something with real substance? This is not a new concept but something that successful companies and marketers have been using for many years. As with any concept or coined term it has
An increasing number of companies are trying to make as many employees as possible use social media. Reasons are varied from employer branding to using the voice of employees to promote the brand, at all levels of the business. The result of employees being forced onto social media by marketing always has the same result
We all have those days when it feels like posting social is tougher than scaling Everest. For each one of those days and then some, here are some fun ideas that can rev up those rusty engines to get your social media content ideas moving up a gear again. Crack of dawn news report Much
Implementing a hybrid approach to your Amazon marketing strategy for both paid and organic optimizations will ensure visibility across results pages. There has been a seismic shift in consumers search behaviour as an estimated 56 percent of people begin their product search on Amazon, not Google. If 2018 was the year in which Amazon finally began to
There’s more clicking in the new interface but the actionable data for speed and mobile friendliness is a big plus. Google is in the process of rolling out their new Google Ads interface. This is the second time Google has said they’d roll out the update and this time they mean it! In this article,
Advertisers need to remember constant re-evaluation of their methods is crucial in today’s environment. Something that never fails to shock me is how much things change from one year to the next in paid social. Things we evangelized a year ago were either: in their infancy (using Facebook ads as a sales funnel instead of